ABB India announced the launch of eMart, an online marketplace portal, which will offer more than 6,000 products from its electrification business for home and industrial buyers.
The B2B & B2C platform will be the first-of-its-kind in the industry, owing to its dynamic, price transparent model.
It aims to provide an equally fair and favorable experience to both ABB distributors and customers, further boosting the agenda of the country’s Digital India programme.
ABB eMart also provides a dynamic model to empower partners to set their own competitive pricing for products they sell on the platform, while simultaneously providing customers with a choice of the best deals to suit their specific needs.
The customers will be able to access technical specifications as well as interactive product images for each item at their fingertips. Consumers can select their best-suited option by referring to the product and seller reviews on the portal.
The company has partnered with authorised distributors with a digital presence from across the country, and is enabling them to expand their reach by offering products and solutions on eMart for home as well as industrial customers.
eMart hosts a wide range of products from digital circuit breakers, contactors, molded case circuit breaker (MCCB), modular switches, miniature circuit breaker (MCB), residual current circuit breaker (RCCB), home automation, medium voltage relays and related products.
Designed for a user-friendly experience, eMart has been optimised with easy navigation for desktop and mobile browsers and curated results for each type of buyer.
The platform allows for order queries to be addressed online and is supported by secure payment methods including net banking, eWallets, and UPI, also abiding by General Data Protection Regulation (GDPR) in terms of customer data.