Direct selling company Amway has ramped up investments in its research and operations (R&D) in India, which is its priority market. The company has invested USD four million to set up four R&D labs in the country in Gurugram, Chennai, Bengaluru and Dindigul. These labs are equipped to develop product solutions in foods, oral solids, beauty and personal care segment.

With evolving needs of consumers, it is strategically focusing on four areas of healthy aging, fitness, weight and beauty. These investments in the R&D labs are aligned with these strategies. The company sees growth potential of its nutrition business in India, and nearly 60 percent of its business comes from the nutrition business.

By leveraging talent in India and around the globe to develop differentiated nutrition, food, and beauty products, these are focused on India and Southeast Asia and possibly for other global markets. From a consumer base of about two million consumers, the company aims to cater to about five million consumers over the next five years.