The Indian government is committed to supporting the country’s nutraceutical sector, addressing challenges in exports and raw material procurement to help the industry reach its full potential, said Union Ministry of Food Processing Industries' Secretary, Subrata Gupta. 

Speaking at Vitafoods India, he emphasised the importance of standardization, research-based validation, and sustainable cultivation practices to meet rising global demand for natural wellness products. Ayurveda, Ministry of AYUSH, Advisor, Manoj Nesari said, “The Ayurveda and nutraceutical sector is experiencing unprecedented growth, with the market expanding from $3 billion in 2014 to $18.2 billion by 2020 and currently valued at around $24 billion. With the right synergy between government policies and industry initiatives, the sector can unlock immense growth opportunities, much like India’s success in the software industry. Given the country’s manufacturing capabilities and scientific talent, achieving a $100 billion market in nutraceuticals is a realistic goal,” he said.

By ensuring the accessibility and quality of herbal and plant-based products, the industry is well-positioned to meet the growing global interest in natural health solutions.
Managing Director of Informa Markets in India, Yogesh Mudras pointed out that nutraceuticals have become a dominant part of the pharma-supplement industry. He noted that evolving regulations from the Food Safety and Standards Authority of India (FSSAI) are expected to attract significant investment and drive further growth.

The ongoing collaboration between government bodies, regulatory authorities, and industry stakeholders will be instrumental in creating a robust ecosystem for the nutraceutical sector.