Aparna-Craft, a joint venture between Aparna Enterprises and Craft Holdings, Hong Kong, has forayed into premium aluminum window and door systems under brand name Alteza.
The products will be manufactured at a state-of-the-art production facility located at Bachupally, near Hyderabad, Telangana.The plant will have a production capacity of around 75,000 sq ft of premium window and door systems per month.
Alteza will offer its customers end-to-end services including designing, manufacturing, installation and post-sales support for aluminum window and door systems.
Alteza will offer a wide array of solutions ranging from simple applications such as aluminum casement and sliding windows and doors to customised applications like Slide and Fold, Tilt & Turn, Lift & Slide systems.
The company is aiming to acquire 10 percent market share for premium aluminium windows and doors within the first year of the launch.
The primary focus of the company in the first few months will be to address growing demand in southern and western markets, especially Bengaluru, Mumbai and Hyderabad.
The company is planning to export Alteza systems to Southeast Asian countries such as Philippines, Singapore and Australia in Phase-I.