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Aparna Enterprises to infuse Rs 100 cr in Alteza brand

Monday, 21 Jun 2021
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Aparna Enterprises announced plans to invest Rs 100 crore towards building its aluminum window and door system brand Alteza in the next four years. 
 
The investments will be used for strengthening its product portfolio as well as manufacturing facility, marketing and retailing. 
 
From the investment of Rs 100 crore, 60 percent of the funds will be directed towards strengthening the manufacturing capacity and the rest towards research & development and building dealership network. 
 
The occasion also witnessed launch of their latest range of slim aluminum sliding door system -- ACA M-19 Series. The system works on very narrow sightlines and is the slimmest aluminium sliding door system that Alteza offers to its customers. 
 
The system is based on minimalistic design, which offers 19 mm of thin aluminium profile throughout the door opening including the interlock, and the system can be used for corner openings as well. 
 
The company is also planning to strengthen its team. The company plans to hire more than 100 people by the end of 2021 and majority of this will be in Telangana. 
 
The company is optimistic that it will capture eight to 10 percent of the organised aluminum door and window market by 2025.
 
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