Asian Paints has launched Apcolite All Protek, a super-premium interior emulsion paint featuring cutting-edge Lotus Effect Technology, designed to offer unparalleled stain repellence, flame retardance, and refined aesthetics. This innovation sets a new benchmark in the interior paint category, reaffirming the brand’s reputation for technological leadership and deep consumer insight.
The launch is backed by a dynamic campaign featuring brand ambassador Virat Kohli, spotlighting the paint’s durability and performance in real-life, active Indian homes. Inspired by the self-cleaning properties of lotus leaves, the Lotus Effect Technology forms a protective shield that repels common household stains — including coffee, sauces, and crayons, before they can settle. This makes it ideal for vibrant, high-activity households. The paint also offers flame-retardant protection, a pleasant fragrance, and comes in both Matt and Shyne finishes.
With a six-year performance warranty, it ensures long-lasting beauty and protection. Asian Paints continues its legacy of innovation, having previously introduced graphene-laminated Ultima Protek and Teflon-based Royale paints. With Apcolite All Protek, the company not only meets but exceeds the evolving expectations of Indian consumers, redefining the gold standard in modern interior wall finishes.