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Blue Star to invest in new manufacturing facilities

Thursday, 18 Mar 2021
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Blue Star will make an investment of Rs 250 crore in a manufacturing plant in Sri City, Andhra Pradesh, which will have a production capacity of five lakh room air-conditioning units per annum.

The company will also invest Rs 150 crore in a new manufacturing plant in Wada, Maharashtra, for deep freezers.

In Phase-II, which will be in the next three-four years, another investment of Rs 270 crore will be made in the Sri City plant, for an annual production capacity of seven lakh room ACs. The construction of the plant will begin in FY22.

Blue Star has two manufacturing plants in Himachal Pradesh and the company plans to enhance its room AC manufacturing capacity there as well.

The company will continue to have the two plants in Himachal Pradesh catering to room ACs completely for the North India market, East India market and exports, to begin with. As and when the Sri City plant comes up, it will cater to the South and partially the West.

Blue Star also plans to cater directly to the European and North American markets in around 12 months, after it has expanded the capacity at its plants. The expected market size for the room AC market in India by FY22 is six million units.

Blue Star also plans to grow by 25 percent in FY23 and increase its market share to 13 percent in FY22, compared to its market share of 12.5 percent in FY21.

In a bid to achieve this targeted growth rate, Blue Star will focus on product strategy, expand distribution footprints in conventional and e-commerce channels, as well as bolster its advertising strategy.

It will launch a new range of ‘mass premium’ split air-conditioners to expand its market reach and target the mass market. Over 60 percent of the company’s sales accrue from Tier-3, Tier-4 and Tier-5 towns. The new range comprises 3-star, 4-star and 5-star inverter split air-conditioners.

Blue Star currently has 200 exclusive brand stores in the country and plans to increase this to 250 by the end of FY22.


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