Swiss luxury watch brand Breitling plans to invest more in the Indian market, aiming to be among the top ranked companies in the luxury watch segment in the country soon. It clocked an over 40 percent rise in India revenue last year.

Currently, the company has three boutiques, and plans to open two or three more this year, while eventually growing to a total of six. Its objective is to reach around 10 boutiques in India, which will signify a significant milestone for its infrastructure. Depending on size, each of its boutiques can cost between USD 400,000 and USD one million.

The noticeable trend is towards purchasing luxury locally, prompting the brand to ramp up its distribution network, and to this end, the company has planned aggressive expansion into markets such as India. Swiss watch exports to India grew 16.5 percent year-on-year in 2023, indicating growth in the category. 

In 2017, the watch brand was acquired by CVC Capital Partners from the Schneider family. And by 2022, the Swiss watchmaker had moved up into the top 10 Swiss brands, boasting an annual turnover of USD one billion.