Smart wearable brand Noise has bagged a strategic investment from global consumer electronics and audio company Bose. This also marks the first funding of the brand. 

The investment, which is part of a larger Series-A funding round, will aid innovation in the audio space, and facilitate research and design to meet the evolving consumer preferences in the Indian market.

The company sees the investment as the right partnership in its journey towards revolutionising the future of smart wearables in innovation, aimed at delivering transformative technology. Bose with its technical expertise and global experience will help elevate offerings in India.

As a significant player in wearable technology and with its understanding of customer behaviour, Noise is well-positioned to collaborate and bring differentiated products to the market.

In September, Noise had announced a joint venture with IL Jin Electronics, a subsidiary of Amber Enterprises India to boost manufacturing of smart wearables.