European premium luggage brand Delsey Paris is planning to make India its manufacturing hub, as part of its global strategy to shift half its production to Southeast Asia and India. The brand produces about four million pieces a year and in India it wants to ramp up the production gradually. Initially, it will produce only for India, but the next step will be to export the products.
The main challenge is restriction on travels, which is impacted by geopolitical elements. India is among the fastest growing market for the French brand, where it seeks more presence, infuse more investment and undertake purchase of raw materials. While India currently accounts for five percent of its total revenue, the company plans to double the revenue in the next three years.
Delsey Paris has collaborated with United Colors of Benetton for design of a co-branded luggage and travel accessory range. The products will be made available through brand's websites and through Benetton and Delsey Paris point of sales globally. Delsey Paris has a strong online presence and has over 6,000 shops in more than 110 countries.
The rising penetration of hard luggage and continual growth in tourism and corporate travel have been attributed to the growth in the sector.