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Flipkart’s wholesale unit to be launched in Q1/FY21

Friday, 21 Feb 2020

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Flipkart will launch its wholesale business in Q1/FY21. The company is also running a pilot FMCG project supplying to kirana (corner) stores in the Delhi NCR region.

Flipkart has over the last few months ramped up its supply chain capabilities and engagements with manufacturers in the run-up to the launch. The company also held conversations with B2B FMCG supply chain startup Jumbotail for a potential investment to strengthen its kirana store procurement experience.

Flipkart will focus on FMCG and fresh foods categories to begin with, and over time, build the electronics and fashion category. In December 2019, Flipkart made an investment in fruits and vegetables supplier Ninjacart to boost its sourcing from farmers.

In October 2019, Flipkart registered an entity Flipkart FarmerMart, marking its entry into the food retail category. In addition, Flipkart has also invested in Shadowfax, a B2B last-mile delivery platform.