Mahindra Retail, a
part of Mahindra Intertrade, a wholly owned subsidiary of Mahindra and Mahindra
has launched a specialty format called 'Mom & Me', to sell infant care and
maternity products.
The company, which had
announced its plans to enter the retail space more than a year ago, has launched
two outlets in Ludhiana and Ahmedabad. Mahindra Retail has invested around
Rs.100 crore in the venture. The company in order to have a better rapport with
customers is looking to hire young mothers as advisors in the stores.