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MediaTek to focus on premium segment in chipsets

Thursday, 07 Mar 2024
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Taiwanese chipset maker MediaTek will increasingly focus on the fast-growing premium segment with its latest 5G chipsets, in the smartphone industry in india.

The chipmaker is working with Android phone brands, with over 15 design wins in the first quarter of 2024. With an elaborate portfolio of chipsets, ranging from the mainstream to the mid-tier to the flagship, the company caters to all segments of the market. The key factors of innovation and quality of the chipsets, has helped drive its strategy of penetrating the market in an effective way.

MediaTek was earlier primarily present in the entry-tier and mid-range segments, and then gradually became more aligned to the high-end and premium segment. The company offers products at more competitive prices to brands as well as ensures consistent supply.

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