Reach us: 7304553123 / mktg@projectstoday.com
Help
1. Boolean Searches :

i. AND - Shows results where both terms on either side of the 'AND' operator are present. 'AND' must be in upper case. For example search term - delhi AND metro result - It will return records in which 'delhi' as well as 'metro' both are present.

ii. OR - Shows results where either term (or both terms) is present. 'OR' must be in upper case. For example search term - delhi OR metro result - It will return records in which either 'delhi' or 'metro' or both are present

2. Proximity Searches

A proximity search looks for terms that are within a specific distance from one another. For example, search term - 'delhi metro'~10 result - It will search for records where 'delhi' and 'metro' are found within 10 words of each other

3. Phrase searches

You can search phrases using double quotes. for e.g. 'delhi metro' result - It will return records where 'delhi metro' phrase is found.

Mother Dairy expands sweets portfolio, targets Rs 100 cr revenue

Friday, 15 Jan 2021
Share this on :
Mother Dairy has expanded its sweets portfolio and is aiming Rs 100 crore sales from this new vertical. 
 
Mother Dairy Fruit & Vegetable, a wholly-owned subsidiary of the National Dairy Development Board (NDDB), has launched two new varieties of sweets, Mathuda peda and mewa atta laddoo, under its sweets portfolio. 
 
The company has 1,500 milk booths and more than 300 Safal outlets in the Delhi-NCR market. 
 
The company also launched three packaged food products, frozen drumsticks, frozen cut okra and frozen Haldi paste cubes under its Safal brand. The company is targeting a business of Rs 100 crore from the sweets portfolio in the next two to three years. 
 
The introduction of these new products in horticulture with sourcing from tribals of Jharkhand will enable them with newer markets and positively impact their livelihood.
 
With the addition of these new products, the packaged sweets portfolio will now comprise seven traditional sweets, whereas the frozen vegetable portfolio will now offer six options. 
 
In July 2020, Mother Dairy forayed into the bread segment and also announced its target to more than double its revenue to Rs 25,000 crore in the next five years.
 
The company’s turnover stood at around Rs 10,500 crore in FY20.
New Password
Confirm Password