Uttar Pradesh government is planning to attract a net private investment of over Rs 1,000 crore in its upcoming maiden Toy Park in Noida. The park, covering over 100 acres of land, is being developed by the Yamuna Expressway Industrial Development Authority (YEIDA) in Sector-33, Noida.

Meanwhile, toy manufacturing and gaming firms, including Fun Zoo Toys India and Funride Toys have lined up for captive plants. The Toy Park, estimated to create over 6,000 jobs in Uttar Pradesh, will also boost socio-economic growth.

As per the Toy Association of India, there are several under-construction plants in the Noida Toy Park, which are expected to be ready for commercial production within the next year. To date, around 150 plots have been allotted, of which, 35 to 40 companies have signed the land lease with the authority.

With the aim to accelerate the toy manufacturing hub, YEIDA is allotting plots to toy makers in different categories, such as soft toys, electronic toys, wooden toys, ride-on toys, slides, board games, plastic toys, and playground equipment toys.

This move is expected to facilitate the labour-intensive micro, small, and medium enterprises (MSMEs) segment in the state.