Reliance Industries (RIL) is in the process of finalising production agreements with domestic contract manufacturers Dixon Technologies and Onida parent Mirc Electronics. The company intends to set up its own plants in the medium term, once the brand gains traction.

The company's retail unit Reliance Retail has launched Wyzr air coolers and plans to extend the product range to categories such as televisions, washing machines, refrigerators, among others. The move will help to establish a homegrown brand in this segment, as well as advance the government’s Make in India domestic manufacturing initiative. The company had previously launched private label brand Reconnect, with products including television and some appliances manufactured by third parties.

The company aims to develop and design these products internally, and plans to distribute Wyzr products through Reliance Digital stores, independent retailers, regional retail chains, and online platforms. JioMart Digital (JMD) will also be involved in distribution of Wyzr products to other stores.