Wadia Group’s real estate arm, Bombay Realty, is set to re-enter the real estate market with a renewed strategy to monetise its prime land holdings in Mumbai.

The company is capitalising on the current momentum in the residential real estate sector and has restructured its team, including appointing a new chief executive to lead the revival. Its flagship upcoming launch is Three ICC, a premium residential development located within the Island City Center (ICC) — a gated township in Dadar, central Mumbai. The project will span 4.5 acres out of the total 17-acre ICC land parcel and feature approx. 500 residential units across three high-rise towers.

The initiative marks a strategic shift in focus toward residential development, after years of relatively low activity. "We are confident about the resurgence of Mumbai's residential sector and our offerings are timed to tap into that demand," a company official said, signalling renewed ambition in one of India's most competitive property markets.