Walplast Products has launched its new paint brand 'Homesure Mastertouch', and the expansion of its wall solutions portfolio includes high-quality acrylic distemper and primers for interior and exterior walls.

The offering provides a suitable sustainable alternative, as the products are zero-solvent, with low volatile oil content (VOC), and free from heavy metals. In addition, these offer a gloss finish and excellent opacity, which will result in superior coverage and appearance of the topcoat. Fortified with anti-chalking properties, these will ensure increased lifespan of the paint with durability and protection for both interior and exterior walls.

The brand has been launched in Gujarat, Maharashtra, Madhya Pradesh, Rajasthan, Uttar Pradesh, and in the next phase, the company will cover Odisha, Bihar & Jharkhand.

In the building materials business, Homesure brand comprises wall putty, tile adhesives, plasters, gypsum products, construction chemicals & admixtures, and various other solutions. Over the next few months, Walplast plans to introduce additional product variants, including Emulsions, and decorative textures to cater to the diverse customer requirements.

Walplast follows a robust ‘go-to-market’ model through distributors and retail dealers as channel partners.