Whirlpool of India has signed an agreement with PG Electroplast (PGEL) for contract manufacturing of select models of Whirlpool branded semi-automatic washing machines.

Under the arrangement, PGEL will manufacture some of the SKUs for Whirlpool at its plant at Roorkee in Uttarakhand.

PG Electroplast aims to unlock new opportunities for growth and set new benchmarks in efficiency. PGEL is an existing supplier of Whirlpool branded air conditioners, even as both companies will continue to assess potential expansion opportunities.

Whirlpool of India, Managing Director, Narasimhan Eswar, said, “With Whirlpool’s exceptional designs and technology and PGEL’s manufacturing expertise, today’s announcement reaffirms our commitment to the Government’s ‘Make in India’ initiative and providing best in class products to our consumers at an affordable price point.”