Chinese smartphone maker Xiaomi recently opened its 1,000th ‘Mi Store’ in the country. The company aims to open 10,000 retail stores by the end of 2019.
Xiaomi India has generated employment for over 2,000 people with the opening of 1,000 Mi Stores, which are spread across 19 states in the country. Xiaomi had primarily been an online brand since its inception and started its offline sales in India just two years ago.
The company announced the opening of 500 Mi Stores in the country in November 2018. ‘Mi Stores’ are similar to the bigger ‘Mi Home’ stores currently operational in metros and large cities.
In addition to the 1,000th Mi Store launch, Xiaomi India also announced the launch of Mi Studios, the latest addition to its existing three retail channels. Currently located in Bengaluru (Karnataka) and Mumbai (Maharashtra), with an average size of 400-600 sq ft, the new Mi Studios are an optimised version of Mi Home.
The company is working towards opening 200 Mi Studios by the end of 2019. Xiaomi currently has a total of about 6,000 retail stores in the country, including all the four retail channels.