Royaloak Furniture plans to invest Rs 400 crore towards its domestic and international market expansion this year. The company plans to concretise its retail presence to 300 stores and also mark its entry into 100 markets overseas in the current year.

The homegrown brand is present in furniture verticals, spanning sofas and recliners, beds and bedroom accessories, dining, office furniture, outdoor furniture, and home décor. While focusing on both tier-one and tier-two cities, the plan is equally geared towards establishing more stores in various districts instead of solely being anchored in the three major cities. Currently, its stores are in Bangalore, Hyderabad, Chennai, Delhi, Mumbai, and Kolkata, with the overarching aim to reach 500 stores in three years.

Additionally, its exports to over 50 countries, with a focus on the Middle East, the US Japan, Germany, and Australia, is also envisaged to contribute 25 per cent of the overall business.

The company operates with local manufacturers and supplies products on a global scale, and is working with close to 200 suppliers, and will add another 100 factories in the current financial year. Further, to drive expansion in mattresses, which is at 3000 stock-keeping units (SKUs), the aim is to additional 1000 units in this category.