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AIWA India draws expansion plan

Monday, 23 Aug 2021
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Japanese consumer electronics brand AIWA, which in early 2021 re-entered the Indian market, is expanding its product portfolio and retail footprints in the country and aims to have sales of one billion dollar in the next five years.

AIWA India is going to introduce a line of luxury Hi-Fi speakers in September 2021, followed by air-purifiers and TV panels by the end of 2021.

AIWA has re-entered India after a span of 18 years. According to the company, presently it is in a setup mode and expects sales of around Rs 100 crore in 2021.

As per its strategy, AIWA will offer products having a Japanese legacy at a reasonable price and will not compete with the rivals by lowering its prices.

The company has plans to get its TV manufactured in India, while the audio products and others are imported from its global factories. AIWA has partnered with Amazon for its online and Reliance Digital for offline sales and is now expanding to other channels also.

Besides, in the long term AIWA has also planned to introduce several other products including compressor-based cooling products into the domestic market.

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