boAt, the consumer electronics brand from Imagine Marketing, has ramped up its local manufacturing efforts, with domestic production reaching 76 percent as of 30 June, 2025.

This marks a significant rise from 39.65 percent in FY23. In Q1/FY26 alone, boAt produced 6.36 million units in India, up from 4.42 million units last year. The company’s joint venture, Califonix Tech and Manufacturing, a collaboration with Dixon Technologies, plays a key role, contributing 37.46 percent of the total units in Q1/FY26. As part of its localisation strategy, boAt is also focusing on manufacturing critical components like PCBs, batteries, and straps in India.

The shift is expected to deliver 15-20 percent savings in duties, shorten lead times, and improve cost competitiveness. “These steps are designed to compress lead times, strengthen cost competitiveness, and accelerate product iteration cycles,” said boAt.