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Ambrane to invest Rs 100 cr for production, targets 100 percent localisation

Friday, 31 May 2024
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Ambrane India plans to invest Rs 100 crore in its manufacturing unit in India to localise components production. The consumer electronics company is set to create ‘Made in India’ products and is targeting India and the global market. It has achieved 70 perent localisation, and is targeting 100 percent.

The company, which makes power banks, wireless earphones and smartwatches, has expanded its factory in Haryana from 30,000 sq. ft. to 85,000 sq. ft. Ambrane is totally dedicated to making products in India, and works with local vendors to source the materials for manufacturing, such as consumable plastics and battery materials from states like Andhra Pradesh, Mumbai and Uttar Pradesh.

The company is increasingly looking at smaller towns and cities, and from the current network of 150 distributors, it plans to increase to 500 in three years. It is expanding to multiple cities across Haryana, Karnataka, Tamil Nadu, Punjab and more, as it sees sales growing by about 50 percent each year in tier-II and tier-III cities. For its global plans, in January this year, it entered Germany, France, Belgium, Italy, Japan, the Netherlands, Poland, Spain and the UK via Amazon.

Overall, public-private partnerships, investment-friendly policies, and R&D efforts in the semiconductor segment are expected to transform the Indian electronics sector.

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