BWH Hotels, which runs mid-market hotel brands like Best Western Hotels & Resorts, and SureStay Hotels, is looking to expand its presence in the south-Asian region, including India. For its growth plans, its franchisee Delhi-based Sorrel Hospitality will focus on strengthening its presence in regions like Bangladesh, and Sri Lanka also, and is likely to bring the count to a total of 51 hotels by the end of 2024, spanning 3,000 rooms.

Of this, six more hotels will be added to the Indian market. The company has a strong presence in locations in Punjab, like Amritsar, where it has eight properties, but it intends to go beyond that, targeting locations on highways across India. It sees growth to be more pronounced in tier-II-and-III cities, as these cities will support more greenfield developments. 

The company is banking on infrastructure and an expanding number of airports, as also growth in communities in secondary and tertiary markets, and highway systems. 

At present, BWH Hotels has 27 hotels in India, whereas globally it has 4,300 hotels. It has 19 brands worldwide, with five of these in India. The company operates across various formats including franchising as well as hotel management contracts.