Bata India plans to enter 500 additional towns, mainly through franchise stores, over the next five years, with an 80:20 expansion ratio of franchisee to company-owned outlets for the next two to three years.
The company currently operates over 600 franchisee stores across India, up from about 100 five years ago. Managing Director Gunjan Shah highlighted opportunities in tier 3 and 4 towns, where Bata will tailor its product mix to local geographies. He noted that the franchise model enables partnerships with local entrepreneurs, creating a “win-win” for both sides.
Bata aims to grow its Floatz brand into an Rs 800 crore business within five years, up from the Rs 100 crore milestone achieved in under four years, while Power stands at Rs 500 crore. The flagship Bata brand accounts for about 70% of revenue.