Elista, part of the Dubai-based TeknoDome Group, has inaugurated a Rs 250 crore manufacturing unit in Kadapa, Andhra Pradesh, marking its largest India investment.

Spread over 1.32 lakh sq. ft., the facility has an annual capacity of two million units, focusing initially on Smart TVs and LED monitors. The first export shipment—650 Smart TVs ranging from 43 to 85 inches, valued at Rs 2.55 crore, was dispatched to Dubai under the India–Dubai Free Trade Agreement. In Phase-I, the plant will produce up to one million Smart TVs and one million LED monitors annually, with Phase-II expanding into washing machines, dishwashers and smart accessories.

Currently employing 200 workers, the workforce will scale up with production growth. Strategically located near Chennai and Visakhapatnam ports, the unit benefits from faster logistics, cutting shipping time to Dubai to five days. The plant also integrates robotics, automation, quality assurance systems, rainwater harvesting, solar power, and a localised Smart TV interface recommending regional content.

The company aims to achieve Rs 1,000 crore in domestic revenue within five years and Rs 5,000 crore globally by 2028.