Equinox India Developments, formerly known as Indiabulls Real Estate (IBREL) plans to launch several high-value projects across metro cities in India, with a combined gross development value (GDV) exceeding Rs 12,000 crore. 

The company recently launched its first project under the Embassy brand, 'Embassy One', in Thane, Mumbai. This residential development comprises 186 premium apartments priced at Rs one crore. Equinox has secured a trademark license agreement to leverage the Embassy brand for its projects. Further expansions are planned in the Mumbai Metropolitan Region (MMR), Bengaluru, and Chennai, with residential projects set for launch in the first half of 2025.

Within MMR, Equinox is focusing on premium housing in prime locations such as Worli, Juhu, and Alibaug. While the Worli and Alibaug projects will utilise land previously owned by Indiabulls, the Juhu project will be developed through a management agreement with Embassy Group. Equinox aims to establish a strong foothold in both luxury and second-home markets. Alibaug, known for its upscale vacation homes, is expected to attract high-net-worth individuals, while the Worli and Juhu projects will cater to urban professionals seeking premium residences in Mumbai. 

This move follows a significant recapitalisation earlier this year, during which Embassy Group, Blackstone Real Estate Fund, and Baillie Gifford infused Rs 3,911 crore through a preferential share allotment, becoming the largest shareholders.