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Ghost Kitchens India enters into JV with Kludio

Tuesday, 12 May 2020
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Ghost Kitchens has entered into a joint venture (JV) with Kludio, Bangladesh. The JV will currently be for knowledge and infrastructure sharing for both brands for food trends across the Indian sub-continent. Both companies cumulatively plan to deploy about USD six million in their respective businesses.

The two brands are looking at the JV in the aspects of licensing respective brands to each other’s countries, technology sharing and development with a focus on deep analytics, which will be co-developed and shared by both companies.

The companies will license their existing brands to the other company for growing the respective brands in new countries in their existing infrastructure. This will help companies to expand their brands with an established operator who understands the cloud kitchen business.

The companies have also agreed to co-invest to develop a common technology platform and data analytics infrastructure which will be used by them both. Besides, both the companies will sign an understanding of collaboration and consolidation synergies in future.

They will leverage the JV to cut down on capital and operational expenses in thin margin cloud kitchen business. Kludio aims to build a differentiated cloud kitchen platform to entice customers’ unique value propositions. On the other hand, Ghost Kitchens India has invested in two cloud kitchen companies with 20 brands.

 
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