Goldiam International, which unveiled ORIGEM, its brand for lab-grown diamond-studded jewelry, has ventured into India’s retail market by opening its first store, signaling plans for expansion. The manufacturer for leading branded retailers, departmental stores, and wholesalers in the US and Europe, focuses on the mid-to-affordable diamond and bridal jewelry segments. 

ORIGEM aims to be the largest lab-grown diamond jewelry brand in the country. In the initial phase, Goldiam plans to establish three to five stores by Q3/FY25, with 15 stores slated to open by Q1/FY26. These will be company-owned and operated, with further rollouts contingent on the success of the pilot stores.

Goldiam’s aggressive retail strategy aims to capture a significant share of the lab-grown diamond jewelry market, while also reflecting its commitment to innovation.