On 8 January, 2017, Gujarat Chief Minister Vijay Rupani laid the foundation stone for the 5-star hotel 'ITC Narmada', in Ahmedabad.
Construction work on the luxury hotel has commenced with an investment of Rs 600 crore. The proposed 300 room luxury hotel is being constructed in an area of around six lakh sq ft.
The company had inked an MoU to open the hotel during Vibrant Gujarat Summit held in 2013. The hotel chain is also planning to open another hotel under its Fortune brand, in Vadodara.