ITC Foods has planned to set up two
biscuit making units -- one each in Karnataka and Uttaranchal. Currently, ITC
sources its biscuits (brand: Sunfeast) through contract manufacturers.
The total capacity of the two units
would be 10,000 tonnes per year with the envisaged investment being Rs.450
crore.
The Sunfeast brand currently has a
share of 8 per cent in the Rs.4,500 crore Indian biscuit market. Parle and
Britannia have a market share of around 38 per cent each.