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ITC Foods to set up biscuit units

Tuesday, 28 Mar 2006
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ITC Foods has planned to set up two biscuit making units -- one each in Karnataka and Uttaranchal. Currently, ITC sources its biscuits (brand: Sunfeast) through contract manufacturers.

The total capacity of the two units would be 10,000 tonnes per year with the envisaged investment being Rs.450 crore.

The Sunfeast brand currently has a share of 8 per cent in the Rs.4,500 crore Indian biscuit market. Parle and Britannia have a market share of around 38 per cent each.

 

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