ITC Hotels Group plans to introduce a 55-key property under the brand STORII Rishikesh to help expand its presence in Uttarakhand. The property will be operational by 2026, backed by the growing demand from local and international visitors for wellness and immersive guest experiences.

STORII Rishikesh comes under the brand’s pan-India expansion project and will offer luxury dining facilities and various other amenities, to make a peaceful escape from urban life.

Located on the hillside, the property has river view from the elevated mountain locations. The brand, known for boutique properties in the premium segment will feature spacious rooms including special suites with private pools attached in the hotel. It is an hour's drive from Rishikesh, which is a favoured destination for visitors looking for adventure sports, to serene moments to hosting gatherings.

ITC’s Hotel Group has nine operating properties and a pipeline of four across its various brands in the state.