Mafatlal Industries, a 120-year-old flagship of the Arvind Mafatlal Group, has announced its strategic entry into the apparel segment with the launch of Mafatlal Apparel Exports (MAE). 

The move marks a significant transformation for the historic textile institution—from being a supplier to becoming a global fashion player. MAE will focus on everyday fashion and casual wear, targeting international markets and top global brands. The company aims to blend its legacy of craftsmanship and quality with modern fashion sensibilities.

Managing Director Priyavrata Mafatlal emphasised that the venture is more than just a business launch; it symbolizes a renewed purpose to carry forward the Group's heritage while expanding its global presence. This strategic expansion is expected to elevate Mafatlal’s consumer reach and financial profile significantly. The apparel foray marks a new era for one of India’s oldest textile brands.