TT, a leading vertically integrated textile company, has announced new strategic initiatives at its Board Meeting on 05 November, 2025, aimed at diversifying and boosting growth.

The company is entering the high-margin corrugated box manufacturing sector, which will be set up at its Avinashi plant. This venture will support both in-house packaging needs and external clients in the textile and FMCG industries. Additionally, TT is expanding its "Highflyer" brand into premium outerwear and high-end innerwear to strengthen its position in the domestic apparel market. These initiatives follow the company’s efforts in recent years to consolidate operations, reduce debt, and enhance brand value.

Sanjay Kumar Jain, Managing Director, emphasised that these steps reflect the company’s commitment to becoming a more diversified, future-ready organisation.