Mahindra & Mahindra (M&M) is planning to launch about ten tractor models by 2014.
The new tractors, built on a completely new platform and slated to hit the market in later part of 2012, had a project cost of Rs 380 crore. More new platforms are also being developed by the company, with one scheduled to be launched in the next two years. In the next two years, the company intends to launch six-seven upgraded versions and at least two new products. The company operates in the market through two brands - Mahindra and Swaraj.