Marriott International has announced the global debut of its new brand, Series by Marriott, with the opening of 26 hotels across India. 

This launch is part of a strategic alliance with Concept Hospitality (CHPL), where CHPL’s flagship brand, The Fern, will affiliate with Marriott. The initiative aligns with Marriott’s expansion plans and capitalises on India's booming domestic travel market. The 26 openings add over 1,900 rooms in 23 cities, marking the beginning of a broader rollout, with over 100 more planned for the coming year. 

“India’s vibrant domestic travel market and growing demand for dependable, affordable stays make it the ideal launchpad for this brand. Series by Marriott is about celebrating regional stories while delivering the consistency and care our guests expect from Marriott," said Kiran Andicot, Senior Vice President, South Asia, Marriott International.