Nobero, a fashleisure brand under TMRW House of Brands, aims to establish 25 exclusive stores across India by FY26.

Having primarily operated in the digital space, the brand marked its offline debut with an exclusive brand outlet (EBO) at Sarath City Mall, Hyderabad. The move comes as the athleisure and travel-inspired fashion segment continues to grow, strengthening Nobero’s position in India's evolving casualwear market.

"Physical retail will play a crucial role in our next phase of growth," Co-founder, Nobero, Karthik Venkat said. "Our stores will not only serve as experience hubs for our customers but also as key platforms for launching new collections and gaining real-time consumer insights."

The expansion aligns with TMRW House of Brands' broader omnichannel strategy, which has seen over 30 store openings across multiple brands in recent quarters. CEO and co-founder, TMRW House of Brands, Prashanth Aluru said "By FY26, we aim to cross 125 stores across our portfolio, ensuring a seamless shopping experience for consumers."

Established in 2020, Nobero is focusing on key metro cities, targeting high-growth locations that complement its digital presence.