Lifestyle fashion brand R&B, part of Apparel Group, has launched its latest outlet at Phoenix Marketcity, Mumbai, as it accelerates its growth in India.

The opening aligns with R&B’s global ambition of reaching 250 stores by the end of 2025, building on its current presence of over 165 stores across eight countries. In India, R&B caters to men, women, and children with apparel, footwear, accessories, and beauty products. 

The 6,600 sq. ft. concept store offers a modern shopping experience, integrating digital features like information screens for enhanced customer engagement. With a presence in Karnataka, Kerala, Telangana, Gujarat, and Maharashtra, R&B plans further expansion into Delhi and Chennai to strengthen its pan-India footprint. 

Abhishek Bajpai, CEO of Apparel Group India, stated, “Our expansion into Phoenix Marketcity underscores R&B’s mission to bring high-quality fashion closer to our customers. Mumbai is a crucial market for us… With our extensive collection of over 10,000 styles, we’re confident we can cater to the diverse tastes of trendconscious shoppers across the region.”