Sarovar Hotels & Resorts is likely to team up with a South Africa based
hospitality company to open chain of hotels at religious destinations in India.
However, name of the partner company has not been known.
Currently, the company is involved in finalising the agreement with the South
Africa’s hospitality company. The brand is likely to be jointly owned by Sarovar
and the partner company.
Together, they plan to build six hotels at various religious destinations.
Sarovar is likely to use this brand for other hotels that it may take over at
religious locations for management.
Presently, the company manages franchises and markets 42 hotels and resorts
in 36 locations in India and overseas, with total 3,300 rooms. These hotels have
been launched under five major brands- Sarovar Premiere, Sarovar Portico,
Hometel, Park Plaza and Park Inn. The brand covers 3-star to 5-star hotels.
Meanwhile, Sarovar has launched the Legend Sarovar Portico in Baddi, Himachal
Pradesh. The hotel has 49 rooms and suites which will mainly cater to leisure
and business travellers.
Also See:
Sarovar Hotels plans investment in Hometel brand (3-February-10)