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Sterling Holiday Resorts to have 5,000 rooms by 2025

Monday, 12 Apr 2021
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Sterling Holiday Resorts is looking to take the total number of rooms in its inventory to 5,000 by 2025 as part of robust growth plans going forward.

The company currently has over 2,400 rooms in over 35 resorts across India, including Sterling Nature Trails. In line with this, over the last one year, Sterling has opened resorts in Guruvayur, Thekkady and Rishikesh.

For the upcoming resorts, several locations are on active search including Mysore, Udaipur, Jodhpur, Varanasi, Coorg and Kumarakom. Apart from this, the company is keen on exploring options near Mumbai and along the coasts of Orissa.

The company has also ventured into secondary and Tier-II markets.

Sterling's hybrid model includes memberships as well as the hotel segment businesses like free independent travelers (FITs), conferencing, weddings, re-unions and leisure groups.

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