Swiss Military, premium lifestyle products retailer, plans to open 171 stores in India by end 2016. Of the 171 planned stores, the swiss company will own only 16 and the balance 160 stores will be set up under the franchise model. The investment on the expansion would be around Rs 200 crore.
Ahmedabad, Bengaluru, Chandigarh, Chennai, Delhi, Hyderabad, Kolkata, Mumbai and Pune are the cities chosen by the company for locating company-owned stores. The franchise stores will be in tier I and tier II cities across the country.
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Retail Outlets Project