Tata Iron & Steel Co Ltd has officially been
renamed to Tata Steel Ltd with effect from 12 August 2005. The company
has made an official communication to this effect to various stock exchanges.
Tisco, as the company was traditionally
known as, consciously began to promote Tata Steel as an abbreviation for
use in press and other media since the mid-1990s. The motive was to promote the
brand Tata that was not obvious in the term Tisco.
The Tata Group, it may be recalled, had adopted a
similar strategy of referring to erstwhile Tata Engineering & Locomotive Co
as Tata Motors instead of the long-prevalent Telco. The name
change to Tata Motors Ltd was made official on 24 November 2003.