Manufacturer of leading-edge hearing aids, WS Audiology, will set up a new manufacturing facility in Bengaluru, Karnataka to expand its capabilities and services in India, marking a step forward in making deeper inroads into the crucial Indian market.

The facility is expected to be operational by mid-2024. In India, the company has five offices spread across key locations with 500 employees. Moreover, it also tied up with Titan Eyecare, a division of the Titan Company, as the firm pursues growth strategy for its business in the country, 

The new device launched by the company is capable of identifying and focusing on each person’s voice in a conversation, and ensuring improved speech understanding, even in dynamic social settings, with minimal background noise. The new product enables tracking and enhancing multiple speakers in real-time. 

In India, approx. 63 million people grapple with significant auditory impairment. Further, the World Health Organisation (WHO) projects a rise to 2.5 billion people with hearing loss by 2050.