Ashiana Housing has acquired 22.71 acres of land in Chennai’s Mahindra World City from Mahindra World City Developers to develop a senior living housing project with a revenue potential of Rs 1,200 crore.

The land parcel, strategically located next to its existing senior living community “Ashiana Vatsalya,” has a saleable potential of about 15 lakh sq. ft. The company will develop villas and apartments, reinforcing its leadership in the senior living housing space. Ashiana plans to invest Rs 425 crore in FY2025–26 towards expanding its senior living portfolio, covering landowner payouts, construction, and related costs.

The company is also eyeing expansion in key markets such as Mumbai, Bengaluru, and Delhi-NCR. Currently, Ashiana has nine ongoing senior living projects across Bhiwadi, Chennai, Jaipur, Pune, and Lavasa. It plans to launch five new phases this year, covering 5.71 lakh sq. ft. In FY2024–25, Ashiana invested Rs 213 crore in senior living and constructed 5.38 lakh sq. ft., recording Rs 382 crore in bookings, with a target of Rs 450 crore for FY2025–26.