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Ashok Leyland to strengthen presence in North-East

Wednesday, 24 Nov 2021
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The Hinduja Group flagship Ashok Leyland will open 10 outlets in the North-Eastern parts of the country to strengthen its presence in the region and meet rising demand and inaugurate a dealership in Guwahati as part of the exercise.

The Chennai-headquartered heavy commercial vehicle maker also delivered 33 full built 4,825 trucks to cement major Dalmia Cements in the city.

The dealership, spread across 1.15 lakh sq ft, is located in Lokhra, the transport hub of Guwahati. Ashok Leyland also has 10 upcoming outlets in Assam, Meghalaya, Arunachal Pradesh and Tripura to cater to the rising demand in North-East India.

The Ashok Leyland AVTR range is a first of its kind in the Indian market and provides multiple options for axle configurations, loading spans, cabins, suspensions and drivetrains on a single platform for the entire range of rigid trucks, tippers and tractors in the 18.5 tonne to 55 tonne category.

Ashok Leyland covers the major commercial hubs in the North-East through nine 3S touch points, 13 service workshops and six workshop on wheels for site service support to customers. An exclusive warehouse has also been set up in Guwahati to address the vehicle demand in the region 'smoothly'.

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