Japan-based Fujitsu General has ended its joint venture (JV) with the Dubai-based ETA Group for its Indian operations.

The company will now operate under a wholly-owned subsidiary Fujitsu General (India) which was earlier known as ETA General. The company  prepares for a new growth trajectory in its Indian air-conditioner business with joint venture realignment and entry into new product segments.

The company is a manufacturer of air conditioners and other technology products. After a feasibility study, the company agreed to switch over to a direct sales structure in the Indian market.

The JV termination process is on and will be completed shortly. With the restructuring, Fujitsu General (India) aims faster growth in India.

The company has launched a new set of products in the 3-star inverter AC segment. In 2019, the company had announced plan to set up a factory, however the same was deferred.

Though the company’s products are sold through about 4,000 outlets across the country, it seeks to revise its sales channels fundamentally by launching retail stores with own direct operation and developing new dealers and distributors.