GRT Hotels & Resorts, a southern India-based hospitality chain, is charting its growth trajectory, plans to launch properties in metro cities like Mumbai and Delhi, temple towns, and international destinations such as the Maldives. 

In 2024, the company reported 72 percent occupancy and is now expanding geographically and segment-wise.The company is also venturing into homestays, midscale markets, and spiritual tourism. It currently operating 22 hotels across Tamil Nadu, Karnataka, Kerala, Andhra Pradesh, and Telangana, GRT aims to have 50 properties by 2034.

Its asset-light strategy and multi-brand approach target diverse travelers, including business professionals, leisure seekers, and families preferring culturally immersive experiences. New offerings like interconnected rooms, Indian food buffets, and private dining spaces cater to post-COVID domestic travel trends.

With an emphasis on domestic tourists, the company is investing in smaller properties in Tier-I and III cities like Madurai and Kanchipuram. Upcoming projects include a vegetarian hotel in Thirukkadaiyur, a luxury resort in Pachalur, and a homestay brand debuting in Kodaikanal.

GRT recorded revenues exceeding Rs 500 crore in FY24 and plans to double them within a decade.