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Kohler India plans to double retail network in next three years

Monday, 09 Dec 2019

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Kohler India is planning to double its retail presence in the next three years, with focus on top cities.

The company has a network of about 500 showrooms in the country and looking to rapidly expand in Tier-I and Tier-II cities. It launched its second Kohler Experience Centre (KEC) in Mumbai, Maharashtra on 6 December 2019, with plans to open one more in Bengaluru soon. The first KEC is in Delhi.

With only around 10 KECs globally, India will be the first country to have three KECs. KECs, unlike regular outlets, are not designed like display centres or showrooms, but are inspiration zones spanning over 16,000 sq ft. They are meant more for customer engagement than sales.

Kohler India has also launched several new product categories in the country like grooming solutions inside bathrooms, water filtration and bathroom furniture and mirrors.