Lifestyle, a part of the Landmark Group, plans to open 15-20 new stores over the next two to three years, capitalising on strong double-digit growth during the festival season and increasing demand in smaller cities.
The retailer has seen a focus on omnichannel growth, achieving double-digit growth in physical stores and a 25-30 percent rise in digital sales. While 65 percent of Lifestyle’s business comes from major Metros like Mumbai, Delhi, and Bengaluru, the company is increasingly targeting tier-2 and tier-3 towns with populations of 10-20 lakh.
Over the past two years, Lifestyle added 30 stores. Additionally, the retailer is investing in larger, experience-driven store formats, with nine key outlets set for renovation this year and plans for eight more next year.